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ADDLABEL is a Hamburg-based fashion label founded in 2016 by Taalke Schöningh and Sabrina Seifried. Plain cotton T-Shirts in a variety of colors are at the core of this label’s design, that is outsourced to changing visual artists as a frame for a conceptual artwork. The ever changing Logos on the label in-side the t-shirt are equally designed by the artists and are added chronologically onto the label of previous collaborations, growing longer, as an ADDLABEL.

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